You can either define a GUIStyle from within the code
(http://docs.unity3d.com/Documentation/ScriptReference/GUIStyle.html)
Or define the 'Label' guistyle in a new GUISkin
http://docs.unity3d.com/Documentation/Components/class-GUISkin.html
This way you could define a background image for the label, and offset the text if needed.
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